We first started Broken Day back in August 2024 but you could say it started back in 2010, the night I saw Machine Head live for my first gig. From that moment, I was hooked - the music, the attitude, the sea of black shirts that felt like home.

My wardrobe slowly turned to black & over the years I always dreamed of creating my own designs that people could wear to gigs. I wanted to create designs that felt true to the scene.

Since we started back in August 2024 the response from everyone has been incredible. We never thought that we get to a point where our tees were being worn & pictured at Download Festival.

It's been a crazy ride & we're only just getting started.

- Calum